Title: Modeling the Impact of Dominant Marketing Techniques in Small Businesses
Year of Publication: 2015
Publisher: International Journal of Computer Systems (IJCS)
ISSN: 2394-1065
Series: Volume 2, Number 10


JOHN HLIAS PLIKAS, “Modeling the Impact of Dominant Marketing Techniques in Small Businesses", International Journal of Computer Systems (IJCS), 2(10), pp: 441-445, October, 2015. BibTeX

	author = {JOHN HLIAS PLIKAS},
	title = {Modeling the Impact of Dominant Marketing Techniques in Small Businesses},
	journal = {International Journal of Computer Systems (IJCS)},
	year = {2015},
	volume = {2},
	number = {10},
	pages = {441-445},
	month = {October}


Economy is the basis of today’s technological wonders [1]. Businesses are the mainspring of economy, its source. Economy and businesses are interdependent. In order for the businesses to increase their profit, specific marketing techniques are used [2]. Taking it deeper, small businesses are the ones directly linked to the bigger ones [3]. Imagine blending dominant marketing techniques used in major companies with small businesses creating something remarkable. The purpose of this paper is to analyze the impact of dominant marketing techniques in small businesses and use simulation models to modelize that analysis. The reason this paper was created, is to provide this optimal solution to all those seeking how to increase their business’s profit effectively through sovereign marketing techniques. Thorough research through the paper revealed that specific marketing techniques, can be successfully used to tremendously increase a small businesses profit, efficaciously.


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Economy, Small businesses, Simulation modeling, Marketing techniques, Profit.